Singapore, 11th July 2025, WOM Protocol was early to SocialFi. Back in 2020, when few believed in decentralized word-of-mouth marketing, WOM began building the infrastructure to make it real. While many “to-earn” models collapsed over time, WOM persisted – improving its protocol, growing its ecosystem and proving that authentic recommendations can scale. Today, WOM is taking its most significant step yet: launching the Testnet of its own EVM-compatible Layer 1 blockchain, unlocking a new phase of growth.
The Perfect Timing in a New SocialFi and InfoFi Landscape
In 2025, SocialFi and InfoFi have evolved rapidly, with projects like Kaito AI and Cookie DAO showcasing new models for decentralized content and community engagement. But in an age of AI-generated information, content validation and authenticity ratings are becoming inevitable. The reputation of creators – and the credibility of what they share – will be the most valuable assets in marketing.
This is why WOM’s timing is critical. While the protocol may have been ahead of the curve between 2020 and 2024, the team has demonstrated persistence, continuous improvement and has refined its unique content authentication model into a solution that can now be universally implemented across any type of content.
Since launch, WOM has surpassed 300,000 validated content pieces across platforms like the BULLZ app and the WOM Authenticator app and processes up to 200,000 daily transactions. These first applications will migrate their activity to the new WOM Layer 1 blockchain once Mainnet launches.
A $1 Million Grant Program and Strategic Growth Initiatives
To fuel ecosystem growth, WOM is introducing a grant pool worth up to $1 million in WOM Tokens over the next two years, supporting SocialFi builders, new platform integrations and community-led initiatives. This token unlock and a planned strategic token sale will help fund further development, onboard more projects and drive awareness through dedicated marketing and trading campaigns.
A High-Performance Blockchain Purpose-Built for SocialFi
The new WOM EVM Layer 1 blockchain is designed to meet the demands of decentralized applications, offering:
- Up to 10,000 transactions per second
- Transaction fees as low as $0.001
- Full EVM compatibility
- Smart contract automation to streamline rewards, validation, and governance
This combination enables a seamless experience for microtransactions, creator incentives and dynamic community engagement.
The Foundation for Authentic, Decentralized Communities
With the Testnet live, WOM will expand integrations, launch new SocialFi use cases and prepare for Mainnet launch in 2026.
In a landscape where SocialFi and InfoFi require dedicated infrastructure, WOM Protocol provides a high-performance home where communities can transact, collaborate and grow together. As the ecosystem evolves, WOM stands ready to be the foundation for authentic, decentralized economies built on trust and transparency.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Funds Spectrum journalist was involved in the writing and production of this article.