United States, 13th Feb 2023 – The rapid development of Web3 has seen the continuous emergence of new possibilities. Some pioneering entrepreneurs with foresight have sniffed out opportunities and ramped up their efforts to gain the Web3 market. The migration of enterprises into Web3 is unstoppable. As a successful ecology-focused NFT project, Crazy Mars Squirrel has a lot of experience in this regard. The author was honored to invite Clement, the founding partner of Crazy Mars Squirrel, to share his views on how NFTs can help enterprises migrate to Web3.
Clement mentioned that as regular epidemic prevention is implemented, traditional corporations relying on offline business are encountering unprecedented challenges. Whether it is to reduce costs or increase market profits, enterprises must adapt to the current international market. According to Clement, the value network paved by Web3 that can granulate transactions will completely subvert traditional enterprises’ business models and cooperation format, bringing unparalleled opportunities for the development of digital civilization. Migrating to Web3 is the only option for organizations to find the “second curve” of development. However, the limitations of technological advancement, as well as the high cost of technology integration and unpredictable effects have kept many traditional enterprises away.
“As the aborigines of Web3, we’ve seen that individuals and businesses are increasingly fiddling with Web3 techniques, like launching NFTs, encrypted assets, and digital goods.” Clement told us that some service enterprises hope to expand market share and enhance brand awareness through the increase of private domain traffic; they see huge development space of Web3, which by integrating virtual and reality in the form of “NFT+” provides innovative chances for enterprises to transition to Web3.
In this matter, Clement analyzed two ways for companies to enter the Web3 field via the “NFT+” method: the first is practiced by companies to launch digital goods and assets like NFTs; the other way is provided by NFT projects like Crazy Mars Squirrel, referring to co-branding with native digital products of Web3.
Clement pointed out that there’s a higher threshold if companies wish to enter Web3 by launching “NFT+” on their own – unless it is a brand with significant influence or celebrated IPs and meanwhile backed by necessary financial and technical resources. Ordinary enterprises face cost and time constraints, and there are also issues such as cognitive and market faults in the transition to Web3. It is so difficult for enterprises to implement “NFT+” alone and achieve the desired results.
“I’m more supportive of how I work with native NFTs,” Clement stated bluntly. “I believe the way NFT enables enterprise’s migration to Web3 should be more in-depth and give more consideration to corporates.” According to Clement, the vast majority of existing co-branding partnerships with NFTs carry no difference from paying for a star spokesperson (Buy Portrait Licensing). Yet the former pertains to non-exclusive endorsement contracts, which will just add another sunk cost to companies once the popularity of the star dies out. It also runs counter to the core values upheld by Crazy Mars Squirrel.
Facts show that in today’s market, enterprises require more “lightweight” Web3 solutions. Some forward-thinking businesses are already utilizing NFT as a new digital marketing method to generate buzz and increase product sales. Tiffany and Bulgari used digital products (NFT) with access to private events and launched “physical + digital” products to improve interaction and build customer loyalty; Coca-Cola and Pepsi have launched occasion-specific NFTs with special pass cards to the Web3 world. Customers can not only buy real goods through sales combining physical and digital goods, but they can also try virtual goods in the digital world, successfully bringing upgrades to the customer experience.
Adopting a pain-free approach, Crazy Mars Squirrel has developed a migration path to Web3 that fits the core appeal of enterprises. Adhering to altruistic thinking, its original “NFT 1:1 Business” Ecosystem Construction Model authorizes each unique Crazy Mars Squirrel NFT to be used for one company only, and with the authorization comes exclusive support in all aspects, from brand upgrading and marketing to ecological services. The one-stop Web3 services it provides also include business planning, NFT design and distribution, application scenario design, and market path expansion. By removing obstacles in content creation, gameplay design, and operation strategy caused by cognitive differences, technical faults, and talent gaps, Crazy Mars Squirrel assists traditional enterprises in fostering users’ loyalty, enhancing risk-resistant abilities, and attaining global reach.
As a portal of Web3 for brands/enterprises, NFT can solve the problems of cognitive cessation, technical faults, and the shortage of talents, and realize the migration to Web3 by flexibly implementing the strategy of incremental gains based on small wins. Taking advantage of its competitiveness derived from its origin and experience in Web3, Crazy Mars Squirrel has empowered the digitalization of traditional corporate brands and created opportunities for investors to invest in digital civilization with long-term investment value, making itself a typical dark horse project that helps enterprises migrate to Web3 in the way of “NFT+”.
Contact Person: Alan
Country: United States
Release Id: 1302232454
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Funds Spectrum journalist was involved in the writing and production of this article.